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European Union

Compliance tools for EU children’s product sellers

Toys placed on the EU market need conformity under the Toy Safety Directive (and related rules), EN 71 testing, a CE mark, an EU Declaration of Conformity, and — for many non-EU manufacturers — an authorised representative in the Union. Amazon EU marketplaces increasingly route toys through TIC Direct Validation.

EU Declaration of ConformityAll tools

Who this is for

Sellers on Amazon.de, .fr, .it, .es, .nl, .se, .pl, .be and brands shipping into the EU from outside.

What you must have on file

  • EN 71 Parts 1–3 (and EN IEC 62115 when electric) covering the shipped configuration
  • EU Declaration of Conformity under the manufacturer’s sole responsibility
  • CE marking on the product or packaging as required
  • EU authorised representative details when the manufacturer is outside the EU
  • Technical file retained and available to market surveillance

Where sellers in European Union get stuck

  • Reusing a U.S. CPC as an EU DoC
  • Missing authorised representative on the Declaration for non-EU manufacturers
  • EN 71 report for a sibling SKU that does not match the ASIN
  • Ignoring REACH / chemical documentation when Amazon or retailers ask

Tools that match this market

EU Declaration of Conformity

Generate the DoC PDF for your technical file

Pre-listing audit

Score gaps before EU Amazon publish

Re-cert planner

Track which SKUs need fresh evidence

Listing packet

Package docs for marketplace review

U.S. CPC / GCC

If you also sell on Amazon.com

Questions sellers ask

Is CE the same as a CPC?

No. CE marking and the EU Declaration of Conformity are the EU stack. The CPC is U.S.-only. Selling in both regions means both document sets.

Which Amazon EU countries use Direct Validation for toys?

Amazon has applied Direct Validation for children’s toys across multiple EU storefronts (including Germany, France, Italy, Spain, Netherlands, Belgium, Poland, Sweden) plus the UK, US, and Canada. Check Account Health for your ASIN.

Do I need GPSR paperwork too?

General Product Safety Regulation (EU) 2023/988 adds responsible-person and traceability expectations for many consumer products. Toys still lean on the Toy Safety Directive — keep both stacks straight with counsel or your notified body / lab.

Guides for this market

Other markets

United States · United Kingdom · Canada · Australia · China → USA / global · Germany / Amazon.de · India → USA / UK / EU